Norman Audio

Little Fwend – The Automatic Tonearm Lifter

Little Fwend has provided turntable-owners with peace of mind since 2015. Some use rare or expensive cartridges they want to keep from unnecessary wear, others just think the sound of the run-out groove is annoying.

“We are two kinds. The other kind are fine with the sound from a delicate stylus trapped in the dark inner circle of a vinyl record. Once upon a time in Japan, there was a device that safely took care of business. This device is long gone, disappeared into the twilight of the black market. We wondered. Why? It was not an aesthetic masterpiece, but the mechanics functioned well.
2014. Inspired by this servant of the peaceful mind, we set out on a journey to design an automatic tonearm lifter that filled the void – and then some. Little Fwend is the automatic tonearm lifter that has one mission. It lifts the tonearm up at the inevitable end of a vinyl record. It does it safely. It does it smoothly. It does it looking good.
This is The End, My Only Fwend the End.”
Marius & Lasse

“The Little Fwend, the name of which you will hate or love, is one of the most well-conceived, well-packaged, well-made audio accessories I have encountered. I recommend it without hesitation.”
– Art Dudley, Stereophile

“The lift cylinder is smooth-operating and well-damped, which results in a gentle rise, free of bouncing or “violent upheavals” as the arm rises, regarding of its mass or tracking force. Little Fwend provides excellent set-up instructions and includes both magnetic and adhesive ways to fix the base to your turntable.”
—Michael Fremer, Analog Planet

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