International Audio Holding, the globally renowned company behind the prolific brands Siltech and Crystal Cable, has its roots firmly in the landscape of Dutch engineering technology. Siltech’s history starts well over three decades ago in the little Dutch town of Elst, near WWII-famous Arnhem, with the establishment of Siltech (Silver-Technology). When Edwin Rijnveld, electronic engineer by profession and music lover by heart, took over the company in the mid-nineties Siltech became the innovative brand as we now know it.
Creativity, learning and development are the core values of their brand.This enables them to constantly investigate what they can improve and to never stop experimenting. As they believe there is no end to their journey of perfectly recreating reality, their mission is to market products which are the best for everyone who loves music – regardless of their taste. In order to be able to create products that redefine high-end audio standards they take small steps of improvement from the moment they delivered a product so that the next product they develop results in a unique break-through in sound quality. They are, therefore, not bothered with conventional business rules of marketing new products every given period at the lowest cost price, as the only rule applicable on marketing new products in their brand is that it should be a true milestone of their journey.
How they work:
Innovations is an award-winning television series hosted by actor, director and environmentalist, Ed Begley Jr., and is dedicated to bringing viewers the most up-to-date, cutting edge information across a vast array of industries. Siltech and Crystal Cable were filmed and featured in a full episode which you can watch here: