Norman Audio

PrimaLuna – Music Illuminated

Since 2003,PrimaLuna has created tube amplifiers with a unique construction found nowhere else. Their technologies bring you closer to the music at a price you won’t believe. Nothing else comes close. The driving force behind PrimaLuna is one of high-end audio’s most astute and colorful figures, Herman van den Dungen. Van den Dungen is undoubtedly one of them. With a reputation of gathering the best talent for his projects, the widely-known, Dutch-born entrepreneur in 1998 launched the well-valued AH! Njoe Tjoeb CD player to critical acclaim in Europe. A year later, seeking to expand sales in the United States, he forged a relationship with Kevin Deal. A dynamic, high-end dealer with sufficient capital to import the product, Deal also possessed a characteristic Herman found invaluable—decades of experience in tubes with an intimate knowledge of their ups and downs as they relate to the consumer. The two immediately hit it off, sharing the philosophy of providing an exceptional, reliable product at a great price and delivering incomparable after-sales service. The driving force behind PrimaLuna is one of high-end audio’s most astute and colorful figures, Herman van den Dungen. It’s been said that many successful, creative people “march to the beat of a different drummer,” but it’s the ability to get others to hear your tune and march with you that distinguishes the most accomplished. Van den Dungen is undoubtedly one of them. With a reputation of gathering the best talent for his projects, the widely-known, Dutch-born entrepreneur in 1998 launched the well-valued AH! Njoe Tjoeb CD player to critical acclaim in Europe. A year later, seeking to expand sales in the United States, he forged a relationship with Kevin Deal. A dynamic, high-end dealer with sufficient capital to import the product, Deal also possessed a characteristic Herman found invaluable—decades of experience in tubes with an intimate knowledge of their ups and downs as they relate to the consumer. The two immediately hit it off, sharing the philosophy of providing an exceptional, reliable product at a great price and delivering incomparable after-sales service. Turning his attentions, Herman had for some time recognized a growing interest in affordable tube components; however, he also noted that existing gear on the market often faced reliability problems and consumers hesitated or refused to buy. In 2000, he set out to rectify the dilemma and assembled a top-flight, world-renowned team of European audio designers. For U.S. distribution and sales advice, he once again turned to “tube guru” and friend, Kevin Deal. Initially, Deal declined to take part. As the largest retailer of tube components in the United States, he was acutely familiar with the pitfalls in manufacturing reasonably-priced gear. Further, he understood the U.S. market in terms of sales and what it would take to be successful. These two elements merged into one overriding conviction: the product would have to be extraordinarily reliable. Deal agreed to climb aboard contingent upon the promise of rigorous production oversight and the inclusion of an auto-bias and other self-protection features that would make the components not only dependable but easy to use. Therefore, from the outset, the company’s objective was clear, yet extremely challenging and incredibly complex: create a product with extraordinary sound and sophisticated performance that would bring back to the fold the older, experienced hi-fi enthusiasts who had gone the home theater or solid state route and found it lacking. Further, make that same product relatively inexpensive and easy to use in order to attract those neophytes who had shied away from tubes. Finally, incorporate safeguards to make the product more reliable than any other on the market. To top it all off, make it so beautiful it takes your breath away. Visit the manufacturer’s site

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